About the house
Crafted with conviction. Poured with pride.

Our story
M/s Salmon Spirits & Breweries operates across India and overseas in one of the world's most enduring industries. The liquor trade has always been an evergreen business — and a market in which consumers are deeply passionate about the brands they choose.
The Salmon Group, partnered with seasoned professionals from the spirits world, formed a new identity dedicated to liquor — Black Short. We entered the market first as a C&F agent, learning every nuance of distribution, blending and consumer preference.
Today, we craft and bottle our own range — whisky, rum, vodka, gin, beer, soda and drinking water — for domestic consumers first, and for overseas customers next. Two senior officials with over twenty years of industry experience lead our business development and marketing across India.
Mission
Bring world-class spirits within reach of every Indian table, and every international shelf.
Vision
Build the most trusted, modern Indian spirits house — recognised globally for quality.
Craftsmanship
From sourcing to bottling, every step is governed by experience and care.
Quality
Imported Scotch, select Indian malts and uncompromising blending standards.
Our manufacturing process
From source to bottle, every spirit moves through five exacting stages.
- 1
Sourcing
Imported Scotch and select Indian grains and malts, vetted at origin.
- 2
Distillation
Distilled to specification on calibrated equipment, batch by batch.
- 3
Blending
Master blenders craft each expression to a signature profile.
- 4
Maturation
Time in cask develops body, balance and warmth.
- 5
Bottling
Filled, sealed and inspected with full traceability.
